What are the Key Performance Indicators (KPIs) for a Call Center Solution

Setting key performance indicators is the first step in gauging the success of a call center's objectives (KPIs). The key performance indicators (KPIs) for call centres must be measurable so that managers and directors can review them on a regular basis to assess how well the contact centre is achieving its various operational goals and whether its agents are providing customers with a high-quality customer experience. Of course, the KPI's worth will only be as beneficial as the decision it inspires in the business and among its users. KPIs can be a means of communication and a tool for enhancing the customer experience when used properly (CX).

Table of Contents


1.What are the KPIs for Inbound call centre?

2.What are the KPIs for Outbound call centre?

3.Conclusion

1. What are the KPIs for Inbound call centre ?

a. First contact resolution (FCR):

Business owners usually rely on the services of established inbound call centers to ensure flawless solutions during customer service interactions. Customers often request a satisfactory resolution each time they contact us regarding support services so they don't have to contact us again about the same issue. However, if the problem is not resolved in an instant, it will negatively affect the customer and lead to negative feedback. As such, inbound call centers are always striving to achieve a high FCR rate. In addition, support agents are trained in ways to help resolve issues on the first try.

b. Average after call work time

Customers frequently use the voice channel to get the desired results. Inbound call centres closely monitor one KPI, "Average after call work time," in order to ensure that the majority of customer calls are addressed. It is essential to monitor this KPI since support agents may not be able to handle call volume if they spend too much time updating databases, sending emails, etc. The overall productivity of the company may suffer as a result. Hence, inbound call centres constantly push support service representatives to minimise after call work time.

c. Customer satisfaction

The most crucial KPI for incoming call centres is CSAT because if consumers are unhappy with the solutions offered, it is pointless to have skilled support staff or state-of-the-art technology. According to industry reports, 74% of customers decide to transfer to another brand after a bad support encounter. As a result, support staff members are always instructed to provide excellent customer service. Overall, maintaining a high customer satisfaction score is essential, and by picking a call centre in India, you will never have to.

d. Agent turnover rate

The stability of any inbound call centre is dependent on the strength of the support service representatives. This is true because excellent customer service cannot be provided without the necessary number of support service personnel being on hand. The fundamental reason for this is that incoming call centres constantly work hard to keep the rate of agent turnover as low as possible.

e. Average wait time

Another essential indicator that aids inbound call centres in providing exceptional customer service is "average wait time." Despite yet, this KPI is strongly related to customer satisfaction. This indicates that consumers' experiences with support services are more likely to be negatively impacted by longer wait times or vice versa. So that the average wait time doesn't spiral out of control, agents are frequently told to keep their conversations focused during support engagements.

2. What are the KPIs for Outbound call centre ?

a. First call close

FCC (first call close) is one of the important KPIs for outbound call centres since it shows how many sales representatives have made following their initial contact with potential clients. Also, this KPI is regarded as a tool that can be used to evaluate the efficacy of initiatives developed to increase the sales conversion rate.

b. Calls per agent

It is crucial to monitor CPA (calls per agent) because it indicates how many agents are using their time to make calls. Also, it would be quite simple to determine which agents are performing at their peak efficiency and which ones are lagging behind using this KPI. Maintaining a high CPA is essential.

c. Average call length

Improving sales performance requires making sure that prospects stay on the call for a few minutes. Yet, prolonged outgoing call length typically results in resource and time waste. In order to prevent agents from wasting their time, outbound call centre outsourcing companies usually keep a watch on those calls that continue for a long time after a successful engagement with potential clients. The average call length must be kept under control in order to deliver unrivalled outbound call centre services.

d. Conversion Rate

The number of calls that led to a successful sale is indicated by the conversion rate. Also, the bottom line of the company is more likely to suffer if the conversion rate is low or vice versa. Outbound call centres constantly seek to develop some foolproof strategies that can aid to increase conversion rates in order to ensure that clients' businesses don't encounter any issues.

e. Total agent call connects

For outbound call centres, it is crucial to maintain this KPI at a high level since if it is low, it indicates that not many prospects or potential consumers are being connected with by agents. The inconvenience of low production is more likely as a result of this.

a. First call close

FCC (first call close) is one of the important KPIs for outbound call centres since it shows how many sales representatives have made following their initial contact with potential clients. Also, this KPI is regarded as a tool that can be used to evaluate the efficacy of initiatives developed to increase the sales conversion rate.

a. First call close

FCC (first call close) is one of the important KPIs for outbound call centres since it shows how many sales representatives have made following their initial contact with potential clients. Also, this KPI is regarded as a tool that can be used to evaluate the efficacy of initiatives developed to increase the sales conversion rate.

3. Conclusion

Measuring call center KPIs that are associated with customer satisfaction, agent effectiveness and call center efficiency should be the main objective of any manager seeking to optimize their call center’s performance.

Author
Pushp Ranjan

Technical Associate